Privacy Policy of Ember Brew
Ember Brew, located at 315 Hatton Garden, Building 4, Office 2B, London, Greater London, EC1N 8LE, UK, is committed to protecting the privacy and security of the personal data we collect from our customers and website visitors. This privacy policy outlines how we collect, use, and safeguard personal information in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR).
1. Information We Collect
We collect various types of information from and about users of our site and services, including:
- Personal Identifiable Information (PII): This includes information such as your name, address, email address, phone number, payment information (for purchases), and shipping details when you make a purchase, subscribe to our coffee services, sign up for barista training, or interact with our customer service.
- Transaction Data: Details about products and services you have purchased from us, including coffee beans, equipment, wholesale orders, and subscriptions.
- Usage Data: Information about how you use our website, such as your IP address, browser type, operating system, referring URLs, pages viewed, and the dates/times of your visits. This helps us understand user behaviour and improve our online platform.
- Communication Data: Records of your communications with us, including emails and inquiries through our contact forms.
2. How We Collect Information
We collect information through various methods:
- Direct Interactions: When you register for an account, place an order, subscribe to our newsletter, participate in training, or contact us directly.
- Automated Technologies: As you navigate through our site, we may automatically collect Usage Data using cookies and similar technologies.
- Third-Party Sources: Occasionally, we may receive information about you from third parties, such as payment processors or analytics providers, consistent with their privacy policies.
3. How We Use Your Information
We use the information we collect for various purposes, primarily based on legitimate business interests and to fulfill our contractual obligations:
- To Process Orders and Provide Services: To manage your purchases, process payments, deliver products, and provide the services you request, such as coffee subscriptions or barista training.
- To Improve Our Website and Services: To understand how our services are used, conduct analytics, research trends, and enhance user experience, product offerings, and site functionality.
- For Customer Support: To respond to your inquiries, provide support, and manage your requests.
- For Marketing and Communication: To send you updates, promotions, and news about Ember Brew, where you have consented to receive such communications or where it is permitted by law. You can opt-out at any time.
- For Security and Fraud Prevention: To protect our site, operations, and users from fraud and other security threats.
- To Comply with Legal Obligations: To adhere to applicable laws, regulations, and legal processes.
4. Disclosure of Your Information
We respect your privacy and do not sell your personal data to third parties. We may share your information with:
- Service Providers: Trusted third-party vendors who perform services on our behalf, such as payment processing, shipping, website hosting, data analysis, and marketing assistance. These providers are obligated to protect your data and are not permitted to use it for their own purposes.
- Legal and Law Enforcement: When required by law or in response to valid requests by public authorities (e.g., a court order or government agency).
- Business Transfers: In the event of a merger, acquisition, or asset sale, your personal data may be transferred as part of the transaction, subject to appropriate safeguards.
5. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
6. Data Security
We have implemented appropriate technical and organisational security measures designed to protect your personal data from accidental loss, unauthorized access, use, alteration, and disclosure. These measures include data encryption, secured networks, and access controls. However, no internet transmission or electronic storage is completely secure, so we cannot guarantee absolute security.
7. Your Data Protection Rights
Under GDPR, you have certain rights regarding your personal data:
- Right to Access: You have the right to request copies of your personal data.
- Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or incomplete.
- Right to Erasure: You have the right to request that we erase your personal data under certain conditions.
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data under certain conditions.
- Right to Object to Processing: You have the right to object to our processing of your personal data under certain conditions.
- Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
- Right to Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.
To exercise any of these rights, please contact us using the details provided below. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights).
8. External Links
Our website may contain links to external sites that are not operated by us. Please be aware that we have no control over the content and practices of these sites, and cannot accept responsibility or liability for their respective privacy policies.
9. Changes to This Privacy Policy
Ember Brew may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post any changes on this page and encourage you to review it periodically. The "last updated" date at the top of the policy will indicate when the latest revisions were made.
10. Contact Us
If you have any questions or concerns about this privacy policy or our data practices, please contact us:
Ember Brew
315 Hatton Garden, Building 4, Office 2B,
London, Greater London, EC1N 8LE,
UK